Vlad Krasnoshchok

13.11.1980, Kharkiv, Ukraine

One of foundators of "Shilo" creative group.

In 2010, together with Sergei Lebedinsky and Vadim Trikoz, both, like himself, professionals with successful careers outside the art world, Krasnoshchok founded a group called SHILO. The group’s debut on the art scene claimed immediate attention: the work of Krasnoshchok and friends shown at the exposition “Two Outlooks on Ukrainian Photography” presented an antithesis to practically the whole output of the Ukranian Union of Photographers.

Since then Krasnoshchok has been a fairly regular participant in Ukrainian and international expositions, festivals and biennials. His achievement in two years is quite impressive. He has won the prize at one festival, and had two respected museums add his work to their collections: the Museum of Fine Arts in Houston, Texas and the Museum of Contemporary Art (PERMM)in Perm, Russia.
Like the other members of SHILO, Krasnoshchok captures images on film and uses a special printing technique (lith print) which gives the prints a vintage look. But, of course, the merit his work is not in the technique. Krasnoshchok has an eye for perfect frames (he flaunts it by printing his shots with uncut borders) and has the gift of making familiar scenes and objects look new and fascinating. When Krasnoshchok doesn’t make use of lith print, these essential qualities remain. The alchemy of experimentation with shutter speeds and developers is not meant to simply make a photo look older, but to make ordinary things reveal their magic and sacredness. The outside world as seen by Krasnoshchok seems to have been caught unawares, the way it is when it is not looked at through human eyes. Maybe that world is not meant to be viewed at all… except, maybe, through the wandering eyes of stray dogs — creatures that seem to live in enviable harmony with their environment.